Garage Door Marketing – Branding, Video & Compound Growth

When you run a garage door company, garage door marketing should be a priority. Company branding isn’t just a logo or a wrap; it’s your people, your values, and your why. In Episode 90 of the Torsion Talk podcast, host Ryan Lucia, owner of Aaron Overhead Doors, breaks down how modern branding, especially through video, builds trust, ranks better on Google, and drives lead flow.

Live Your Values Through Branding

Lucia emphasizes that branding should reflect your company’s culture. Your values must show up in your videos, your website, and every customer interaction.

“Your brand is who you are, who you serve, and what you believe in.”

It’s not about being fancy. It’s about being honest, consistent, and visible.

Lucia specifically calls out Dan Antonelli as someone who helps companies with visual identity. But he warns: visual polish is only part of brand. The deeper work is how your team shows up, how your customers feel, and the consistency with which you broadcast your values.

(If you don’t have a branding framework or visual identity nailed yet, you might explore our Web Design & Branding offerings to pair your culture with a clean, conversion‑oriented website.)

Garage Door Marketing: Simple Video Strategies That Work

Lucia gives a clear, low-barrier plan:

• Two videos per week
  
  • One customer testimonial
    
  • One behind-the-scenes clip
    
• Use your phone: iPhones shoot great 1080p video. He jokes, “If you have an Android, I don’t know what your problem is.”
  
• Shoot steady and close for good audio. If needed, get a ~$30 wired mic.
  
• Start and stop recordings with buffer to help with editing.
  
• Shoot vertical for Instagram and YouTube Shorts, horizontal for long form.
  

“I want my team to get content. If it’s usable, I’ll pay them $30–$50 per video.”

He recommends having techs record before‑and‑after clips on job sites, and even encourages office staff to share videos of morning meetings or training sessions. Lucia practices this himself! One of his product unboxing videos for the LiftMaster 8557 got thousands of views—and pulled in inbound leads from within his market.

(If you want help turning these raw clips into branded videos, check out our Video Production services.)

Real‑World Testimonial Tips

Ask customers for 60–90 second testimonials right after you’ve delivered a great experience:

• Ask them while the positive energy is fresh.
  
• Use your phone—don’t overthink it.
  
• If they’re shy, ask for a photo or a Google review instead.
  

“If it’s a woman in curlers, maybe skip the photo—but still ask for a review.”

The, place these testimonies throughout your site. Most garage door businesses have zero customer videos. You’ll immediately stand out.

Multiply Your Content With the Team

You don’t have to do it alone. Lucia suggests building a simple incentive structure:

• Pay $30–$50 per usable video
  
• Maintain a content idea list (e.g. product demos, safety tips, team stories)
  
• Reward consistency
  

Platforms like Instagram, YouTube, TikTok, and Facebook let you handle editing in-app. Just upload.

“Don’t overthink editing. Platforms have tools. Just post it.”

He also warns about music licensing—stick to platform-approved tracks to avoid copyright strikes.

Compound Garage Door Marketing: How Video Builds Momentum

Lucia coined “compound marketing” to explain how video accelerates brand momentum:

• A video draws viewers to your other content
  
• Consistency builds visibility and perceived authority
  
• Active YouTube channels + video libraries signal brand strength to Google
  

He shares how his podcast started slow, then past six months got over 100,000 plays:

“Give it 6 months. Some episodes suck. Some are great. That’s normal.”

A Video Action Plan You Can Start Today

Lucia’s playbook:

1. Record 3–6 videos today—get reps.
   
2. Post one per week, always recording the next.
   
3. Use ChatGPT to generate a content calendar: titles, topics, outlines.
   
4. Repurpose long-form content into micro clips using AI or editing.
   
5. Keep it real. Show your face. Be human. Avoid politics or polarizing content.
   

“Your brand is your culture. Let people see who you are.”

The Missing Link: Local Visibility & SEO

Video does more than just engage people—it also strengthens your local presence. As you stack content relevant to your service area, your site and brand send stronger signals in local search.

If your SEO or local visibility is underwhelming, Markinuity offers a full Local SEO solution to help your business dominate area searches. Their process includes content strategy, local citations, and area‑specific SEO practices.

Ready to grow your garage door company with proven garage door marketing and video strategies?

Let’s build a system that attracts the right customers, builds local authority, and turns your team into content creators. Reach out to get started!