garage door marketing

Ryan Lucia’s Guide: What Garage Door Businesses Should Do When Sales Slow

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The garage‑door industry is under pressure. More businesses are starting. Budgets are tight. Demand for new‑door installs is dropping. According to Ryan Lucia, founder of Markinuity, this is the time for clarity — not panic. The Problem: Saturated Market + Tight Customers If you’re counting on installs only, you may be setting yourself up for a […]

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How Ryan Lucia Helps Garage Door Businesses Navigate Tariffs, Steel Prices, and Uncertain Markets

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When tariffs spike, steel prices swing, and the economy feels shaky, many home service companies freeze. Garage door businesses feel this more than most. In conversations on the Torch Talk podcast, Ryan Lucia has been breaking down what’s really happening with tariffs, the steel market, and how smart planning can turn uncertainty into growth instead

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Ryan Lucia on Active Listening, Sales Growth, and Smarter Garage Door Marketing

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Ryan Lucia, founder of Markinuity and host of the “Torsion Talk” podcast, is known for telling it like it is. In this episode recap, he shares what’s working—from peer groups and radio ads to one of the most underrated sales tools in the garage door business: active listening.If you’re running a garage door company and

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Top 5 Automations Your Garage Door Company Needs to Scale

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Running a garage door business often means you’re stuck in the daily chaos—jobs, callbacks, missed parts, and customer reviews you meant to collect but didn’t. At Markinuity, our belief is simple: you grow by building systems, not working longer hours. Our service business clients don’t just need better tools—they need smarter automation. If you want

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Garage Door Marketing – Branding, Video & Compound Growth

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Garage Door Marketing – Branding, Video & Compound Growth When you run a garage door company, garage door marketing should be a priority. Company branding isn’t just a logo or a wrap; it’s your people, your values, and your why. In Episode 90 of the Torsion Talk podcast, host Ryan Lucia, owner of Aaron Overhead Doors,

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How Garage Door Companies Can Build a Winning Growth Plan for 2025 (Without Guessing)

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How Garage Door Companies Can Build a Winning Growth Plan for 2025 (Without Guessing) If two of your technicians go out with shoulder injuries tomorrow, what would it cost you? For Aaron Overhead Doors, that cost was high enough to justify buying five Surewinders on the spot. They didn’t wait for more injuries. They made

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How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity

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How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity When you hire someone to install or repair your garage door, you’re trusting them with access to your home, your family’s safety, and your peace of mind. Character matters—and few business owners are as open and real about their past as Ryan Lucia, founder of

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From Teacher to Trainer: One Garage Door Pro’s Journey — And the Industry Threat He’s Warning About

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From Teacher to Trainer: One Garage Door Pro’s Journey — And the Industry Threat He’s Warning About What happens when a PE teacher becomes a garage door business owner, nearly dies on the job, and ends up creating a free training platform for new techs? In this Torsion Talk episode, Ryan interviews Robert, founder of

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7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty

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7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty When you’re running a garage door business, your margins depend heavily on what you’re paying for steel. In this Torsion Talk episode, Ryan from Aaron Overhead Doors interviews Brian Buckaloo from Majestic Steel to break down the forces shaping steel

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