Garage door businesses that fail to adopt AI tools now will likely be outpaced in five years or less. Ryan Lucia, founder of Markinuity and host of the Torsion Talk podcast, shared this warning in a recent episode aimed squarely at garage door business owners. He broke down the impact of AI on service businesses, […]
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Garage Door Marketing – Branding, Video & Compound Growth When you run a garage door company, garage door marketing should be a priority. Company branding isn’t just a logo or a wrap; it’s your people, your values, and your why. In Episode 90 of the Torsion Talk podcast, host Ryan Lucia, owner of Aaron Overhead Doors,
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How Garage Door Companies Can Build a Winning Growth Plan for 2025 (Without Guessing) If two of your technicians go out with shoulder injuries tomorrow, what would it cost you? For Aaron Overhead Doors, that cost was high enough to justify buying five Surewinders on the spot. They didn’t wait for more injuries. They made
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How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity When you hire someone to install or repair your garage door, you’re trusting them with access to your home, your family’s safety, and your peace of mind. Character matters—and few business owners are as open and real about their past as Ryan Lucia, founder of
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From Teacher to Trainer: One Garage Door Pro’s Journey — And the Industry Threat He’s Warning About What happens when a PE teacher becomes a garage door business owner, nearly dies on the job, and ends up creating a free training platform for new techs? In this Torsion Talk episode, Ryan interviews Robert, founder of
7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty When you’re running a garage door business, your margins depend heavily on what you’re paying for steel. In this Torsion Talk episode, Ryan from Aaron Overhead Doors interviews Brian Buckaloo from Majestic Steel to break down the forces shaping steel
11 Mistakes Garage Door Business Owners Regret (And How You Can Avoid Them) When you’re running a garage door business, the stakes are high. A wrong hire or a poorly timed investment can stall your growth or wreck your reputation. In this Torsion Talk episode, Ryan from Aaron Overhead Doors walks through the biggest mistakes
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How Jesse from Star City Garage Doors Built a Team That Runs Without Him Jesse Yans didn’t plan on running a garage door company when he joined the Marine Corps Reserves right out of high school. But today, he helps lead Star City Garage Doors in Virginia—and what he’s built is a model other garage
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