When you’re running a garage door business, your margins depend heavily on what you’re paying for steel. In this Torsion Talk episode, Ryan from Aaron Overhead Doors interviews Brian Buckaloo from Majestic Steel to break down the forces shaping steel pricing—and what garage door dealers should be doing right now to protect their profit. This […]
When you’re running a garage door business, the stakes are high. A wrong hire or a poorly timed investment can stall your growth or wreck your reputation. In this Torsion Talk episode, Ryan from Aaron Overhead Doors walks through the biggest mistakes he’s made—and what he would do differently today. This isn’t theory. These are
11 Mistakes Garage Door Business Owners Regret (And How You Can Avoid Them) Read More »
Jesse Yans didn’t plan on running a garage door company when he joined the Marine Corps Reserves right out of high school. But today, he helps lead Star City Garage Doors in Virginia—and what he’s built is a model other garage door dealers can learn from. He joined Ryan Lucia, founder of Markinuity and successful
How Jesse from Star City Garage Doors Built a Team That Runs Without Him Read More »
Business feels shaky right now — but that’s exactly when strong leadership matters most. In a recent Torsion Talk podcast episode, Ryan Lucia, founder of Aaron Overhead Doors, shared what it’s like to lead your small business during economic stress. While his company focuses on garage doors, the lessons apply to any service-based or blue‑collar
How to Lead Your Small Business Through Uncertainty — Real Lessons from the Field Read More »
If you run a home service business—especially in the garage door industry—these 10 strategies from Torsion Talk will save you time, stress, and lost revenue. Ryan Lucia, host of the Torsion Talk podcast, shares what’s worked best for building the strongest team he’s ever had—and how you can apply the same principles today. 1. Invest
10 Strategies That Helped Grow a Garage Door Business into a High-Performance Machine Read More »
Leadership isn’t optional. It’s the difference between building a thriving team and constantly putting out fires. In this episode of the Torsion Talk podcast, home service business owner Ryan Lucia shares real-life stories of what proactive leadership looks like—and why most garage door companies suffer from a lack of it. Whether you’re running a crew
Are You Leading Proactively—or Just Managing Problems? Read More »
If your dispatch system is a mess, your team is confused, and your software setup makes things worse instead of better—you’re not alone. Most service business owners are drowning in inefficiency because they lack documented systems and clear roles. We sat down with Kathy Nielsen, known across the industry as The Chicken Lady, to talk
Most garage door companies are bleeding money because of poor internal communication. Ryan Lucia, founder of Such n Such Media, breaks it all down in an episode of the Torch Talk Podcast. Here’s a structured recap with clear action steps you can implement today. Want to see how other contractors are fixing communication gaps? Visit
The Ultimate Guide to Internal Communication for Garage Door Companies Read More »
Customer retention is often an afterthought in home services. But keeping your existing customers is cheaper—and more profitable—than constantly chasing new ones. Here are 10 proven ideas to help you build long-term relationships, increase repeat business, and grow revenue without adding more ads or leads. 1. Start a Maintenance Membership Recurring revenue is the easiest
10 Customer Retention Ideas That Actually Work for Home Service Businesses Read More »
The attempted assassination of Donald Trump at a campaign rally happened weeks ago—but its impact still lingers. It wasn’t an isolated event. Between courtroom drama, party infighting, and on-camera health concerns, this election cycle is already shaking consumer confidence. For business owners, it’s not about choosing sides. It’s about recognizing the pattern:When political chaos rises,
Political Chaos Hurts Business: What Business Owners Should Do Now Read More »
