How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity
When you hire someone to install or repair your garage door, you’re trusting them with access to your home, your family’s safety, and your peace of mind.
Character matters—and few business owners are as open and real about their past as Ryan Lucia, founder of Markinuity.
From Chaos to Clarity: Ryan’s Story Begins
Before Markinuity, before leadership, before family life and building a respected brand—Ryan lived a very different life.
In a raw episode of the Torsion Talk podcast, Ryan opened up about years of addiction, dealing ecstasy, navigating violent circles, and spiraling through arrests and trauma.
He dropped out of high school. He sold drugs at raves. He trusted the wrong people, got robbed, retaliated, and came close to choices that could have destroyed his life—or someone else’s.
“Pride will drive you into a cell or a box,” Ryan says, reflecting on how anger and hurt almost led him to retaliate by going to someone’s parents’ house with a gun.
That moment changed him. Someone intervened. He pulled back just in time. It was a narrow escape from prison or worse.
Trust Lost, Lessons Gained
Ryan doesn’t shy away from those years. He shares them publicly for three reasons:
- To help others avoid the same path
- To show that change is possible
- To remind everyone that leadership is forged in fire
He openly describes taking ecstasy and acid, disappearing into the chaos of underground raves, being protected by off-duty cops while selling, and watching friends fade away.
But through all that pain, Ryan began asking questions. He began seeking different answers.
“We’re making a lot of bad decisions…that night really changed me.”
That question was the turning point.
The Turning Point: A Life Spared, a Future Rebuilt
Ryan walked away from the game. When his Oakland connection moved out, he didn’t chase another. He chose a new path.
That decision drove him into legitimacy. Into leadership. Into founding a business. Into serving others. And eventually—into creating Markinuity, now a trusted name in marketing for home service businesses.
What This Means for Markinuity
Markinuity isn’t just a marketing agency—it’s built on second chances, discipline, and transparency.
Ryan leads from experience, not a textbook. That’s why Markinuity’s team:
- Trains with purpose
- Serves with empathy
- Holds high standards of safety, reliability, and clarity
When they build campaigns, or design websites, or optimize local SEO, Ryan expects the same integrity he built his life on.
On the “What We Believe” page, Markinuity explains how Ryan left a software career and founded the agency to bring transparency, accountability, and real results to home service businesses.
Under “Our Solutions”, you’ll see they offer SEO, web design, consulting, Google Business Profile management, and video production—all tailored for home service pros like garage door contractors.
The “Consulting” section shows how they don’t just build campaigns—they work hand in hand with businesses to streamline operations and long-term growth.
These links reinforce that Markinuity is more than marketing fluff—it’s practical, strategic, and rooted in real-world service.
Why This Story Matters to Garage Door Customers
Anyone can say they care about clients. But when someone like Ryan Lucia shares what he’s been through—and how he rebuilt his life on trust and discipline—it offers a deeper signal.
It says this company is built to last.
It says they’ll do right by you even when it’s hard.
It says your home, your time, and your safety matter to them.
If you value character, transparency, and craftsmen who run their business intentionally—Markinuity isn’t just a service provider. It’s a partner.
Looking for a Garage Door Partner You Can Trust?
Contact Ryan and the Markinuity team today!
Whether you’re replacing a door, tuning a motor, or crafting a new installation, you’re not just getting service—you’re getting heart, effort, and accountability.
