Unlocking Growth: The Real Benefits of Social Media Marketing for Home Service Businesses
Social media: We’ve all struggled at one time or another with finding strategies to stand out, be relevant, and jump on trends before they fade. As a home service business, it can be even more difficult to determine your best social media marketing strategies and keep them working over time.
There is one thing that seems to be lacking from the home service industry when it comes to social media marketing: creativity. Consumers don’t want cut-and-dry, corporate-style content; they want innovative, different, and authentic branding that catches their attention. As important as having a social media presence is, it means nothing if it doesn’t engage with your audience.
When it comes to marketing your business, you have to have your thumb on the pulse. You need to know what is going on with your city, the manufacturers you buy from, and even your competition.
In fact, in today’s hyper-connected world, it is crucial that your business has an active online presence. Why? Because it is readily becoming the most powerful way to grow your customer base and drive more leads!
Our team at Markinuity is comprised of your growth guides to the ever-changing world of social media marketing. In this article, we’re going to break down some of the benefits of social media, the platforms we recommend posting on, and some strategies to stay on top of your social media strategy.
Why Does Social Media Marketing Matter?
In today’s technology age, social media is more popular than ever. It’s becoming harder to find people who don’t have social media accounts. Research shows that the average person spends about two and a half hours a day on social media. That’s a lot of time! So, what can social media marketing bring to your home service business?
- Grow your Audience: Most home service businesses thrive on getting traffic from individuals in their area. Social media is one of the best ways to reach various audiences, especially locally. Both adults and teenagers spend a lot of time on social media. If you invest in sites like X, Instagram, Facebook, and TikTok, you never know who you’ll reach. Audiences can become aware of your business and the products you sell. This has the potential to convert into sales and recurring customers! This is the type of engagement that can form long-lasting relationships with your customers.
- Develop Content: Social media forces you to take pictures or videos of your work and think of entertaining captions. Regularly creating content allows you to build trust with your audience. If someone follows you on social media and sees your posts, they are much more likely to trust you for their home service. Some examples of content that builds trust with your audience include: behind-the-scenes photos or videos, educational posts, employees in the field, and testimonial videos.
- Establish Credibility: As you begin posting more about your work, you’ll show the industry knowledge you bring. If you regularly take pictures of your products, you’ll have to work harder to ensure they’re up to standard. Through developing blog posts and captions, you can show your impact on the industry and your local community!
Social Media Platforms We Highly Recommend
Your customer base might be spread across numerous social media platforms, so it’s important to stay on top of the latest trends. However, if you know your customers well, you might be able to pick and choose which platforms your desired customers are on so you can focus all of your marketing efforts there.
Here at Markinuity, we specialize in social media platforms that we know our home service heroes need to be on! Here are the ones we recommend:
Facebook is arguably the best social media platform for getting involved in your local community. We recommend posting regular project updates or community involvement posts to really make you stand out from other home service businesses in your area. If there are groups for your service areas, it’s a good idea to join those, too!
If you’re looking for a more visual approach to your social media marketing, no one does it better than Instagram. Whether you’re posting your stunning new garage door installation or your recent pool project, Instagram is a great place to help you show off your brand personality through reels or photo-centric posts.
If your home service involves home improvement projects, remodeling, design, or organization, you should definitely be on Pinterest! Here is where you can post pin-worthy photos and other visuals that link back to your website and drive more traffic your way.
LinkedIn is a great place to be if you’re a company that also provides commercial services. Here, you can maintain a more professional brand while still connecting with those who need your assistance!
6 Ideas to Revitalize Your Social Media Pages
Now that you have an idea of the best platforms to be on, you might be searching for ways to make them stand out from the crowd. Don’t worry; we can help with that! Our growth guides at Markinuity have compiled a list of 6 different ways to revitalize your social media presence!
1. Make Sure Your Profile is Filled Out and Up to Date
This may seem like an obvious starting point, but you’d be surprised by how many businesses leave old phone numbers or website links on their pages. Not only is this confusing for customers, but it also makes a bad first impression and may end up costing you the sale.
So, before you start working on your content calendar, go to your Instagram and Facebook pages to make sure everything is up to date. You also want to fill out your profile completely—type of business, services, about you, etc. This information helps Facebook and Instagram connect you with the right audience and provides an excellent first impression by fully informing new customers of your products or services.
2. Repurpose Content
Do you have a great blog post about how to pick out the best kitchen cabinets? That content can do a lot for your business! Spread out over several months, you could turn that one blog post into a carousel photo post, an infographic, a reel, and a YouTube video. Repurposing content is a great way to make the most of your investments by taking quality information and making it accessible in multiple forms.
3. Run a Giveaway
Giveaways are one of the top ways to drive new traffic to your social media pages. People love free or discounted stuff! Whether you’re doing a Valentine’s Day giveaway to a nice restaurant, offering 20% off your services for the month of March, or giving away a package with samples of your product, people will engage with your content for a chance to win.
The best way to boost engagement when you run a giveaway is to get people to like, share, and tag a friend. This ensures that your post gets in front of more than just your followers, and your followers become your ultimate brand advocates as they like and share.
4. Invest in Your Visual Content
For the most part, it’s as simple as this: good-quality content grows, and bad-quality content doesn’t. Think of it like this: if you own a new construction company but only post photos of houses with poor lighting and angles that don’t show off the quality of your work, then your page is going to have difficulty growing. On the other hand, if you take photos on sunny days with the home framed up well, then more people are going to like and share your work.
That’s why investing in quality visual content is important. No, this doesn’t mean you have to have a photographer on retainer; smartphones take amazing pictures! Just take the extra time to make sure your photos are well-framed, and then use a subtle filter to brighten up the colors. Adding just a few minutes to your creation process can drastically improve the look of your social media pages.
5. Find the Right Hashtags
Hashtags are a valuable tool to help grow your social media pages—if you find the right ones for your niche. There are lots of ways to find great hashtags, including:
- Look up your competitors’ profiles and see the hashtags they’re using. Pay special attention to hashtags on the photos with the highest engagement.
- Look up simple words related to your business in the top search bar on Instagram, and then go to ‘Tags.’ For example, if you have a construction company, try ‘builders,’ ‘renovation,’ or ‘home remodeling.’
- Use the keywords on your website. To go back to the kitchen cabinet blog example, keywords would include: best kitchen cabinets, kitchen cabinet design, or kitchen cabinet ideas.
6. Engage With Your Audience
Once you’ve found the right audience, it’s important to engage with them. If someone comments on your post, like their comment and reply to it. If they tag you in a post using your product, like and share their post. Showing your customers that you appreciate how much they love your product or service goes a long way in earning you loyal, devoted customers who tell their friends about your business.
If you want to revitalize your social media pages but don’t have the time and resources to do it right, enlist the help of Markinuity, your growth guide in the social media marketing world! We are social media marketing pros, and we would love to help you breathe new life into your business’s Instagram, Facebook, Twitter, and LinkedIn.
ROI Behind Social Media
Let’s be honest…all of this sounds great and all, but what is the actual ROI of building out your presence on social media? Well, let’s break it down:
- More Leads: Social media acts as a legitimate lead generator for your business. Targeted content can help the right people find your business and contact you for your services.
- Increased Customer Base: If a customer is engaged with your business on social media, they are more likely to recommend your business to their friends and family.
- Lower Costs Per Lead: Unlike traditional advertising methods, social media is free to use and can deliver leads at a fraction of the cost of advertising in print or radio.
Ready to Start Seeing Results?
Social media marketing is a valuable tool for your business, and one that can’t be ignored any longer! If you’re feeling a little overwhelmed by it all, there’s no need to. You’ve got our professionals at Markinuity to support you!
We’ve been helping businesses all over the United States grow their online presence for many years and have seen results, so we are equipped with the knowledge and resources to make your social media pages more successful. Our solutions are unmatched! Reach out to schedule a free consultation, and let’s talk through your goals and how we can make them a reality. We’d love to be the growth guide to help you succeed!
