Blogging has become increasingly popular over the last few years, with many companies dedicating resources to creating effective blogging platforms. Starting from scratch can be intimidating, as it takes a lot of time and research to develop blog posts. Brainstorming new topics and writing unique content may not be something you have time for.
However, blogging can have an incredible impact on your business, with the proven ability to funnel traffic back to your website. By blogging, you can establish your business as an authoritative source in the industry, which is a great way to attract new customers. Here are eight ways that blogging can greatly help your business.
How Blogging Can Grow Your Business
Drive Traffic to Your Website
First and foremost, blogging can drive traffic to your website. You can choose to blog on a wide variety of topics, which will then reach a more expansive audience. By posting regularly, you can establish that you’re active online. As more people find your blog posts, they’ll be exploring your website and finding more information on your products or services.
Google loves it when websites remain active, so if you are constantly refreshing content, adding new blogs, and updating images, you have a higher chance of ranking well on Google. Regularly writing and publishing blogs is a great way to stay on top of these updates, and potentially outrank competitors!
Convert Traffic Into Sales
Ultimately, your goal with website traffic is most likely to convert it into sales. It’s usually beneficial to include at least one call to action in a blog post. This may be a button advertising your services or a free form of content. Some companies include templates or infographics with beneficial information. In exchange for that content, the reader will have to fill out some personal information, most likely an email address.
While one or two call to actions are reasonable, don’t overdo it, especially in your blog posts. Remember, most users are clicking on your blog post for information, not action. However, this traffic is still great to have, and if your blog post is well-written and informational, your brand is much more likely to come to mind when the individual is in need of a certain product or service. This is just one of the ways that blogging can help you drive more sales!
Attract New Customers
Blog posts can help you stay connected with your current audience, but also reach a new one. It’s a great way for potential customers to be connected with your business. You’ll also expand your reach when you post about varying blog topics that people are searching for.
Before writing a blog post, take the time to think about who your ideal audience is. Are you a business that sells golf equipment? Then, your ideal customers are likely golfers. Are you a local coffee shop? Then, your ideal audience is probably people who need a pick-me-up in the morning before work.
Whatever products or services your business offers, you always want your blog posts to be written to best appeal to your target audience. And, don’t just say that your audience is “everyone!” It’s best to be specific to understand how you need to frame your blog posts in order to generate sales.
Establish Authority In Your Industry
Blogging shows your knowledge on a certain topic, which means it will establish your authority in that industry. If you are selling a product or service, this can be a powerful way to showcase your expertise. It will also differentiate your business from competitors. If people can learn about how well informed you are, they’ll be convinced to give you their business.
Increase Link Building
Link building is extremely important in the world of SEO. It contributes to high domain authority and establishes credibility with your website. If you have a blog that does well, more websites will be linking to you and sharing your website with others.
Connect Blog and Social Media Content
If you’re regularly posting blog content, it could easily be repurposed into your social media channels. This becomes a way to easily reach different audiences with the information you’re advertising. It can also be an outlet for advertising newsletters!
Regularly blogging means that you are generating content that can be promoted across social channels, and vice versa. If you create a graphic for your social media channels, then you can easily include the graphic in a related blog post.
Below, we’ve listed some of the best days and times to post across various social media platforms, to make it easier to manage!
Drives Long Term Results
The wonderful thing about blogs is that they continue to reach people long after they’re posted. Many companies have even found that the majority of their leads stem from previous blog posts, which are sometimes called compounded blog posts. You may have a blog that does really well, which then becomes the source of most of your website traffic. This also improves SEO, as people continue to visit your site and share your links.
Share Company News
Blogs offer important insight into your company. It’s here that you can advertise news about what’s going on. This could be new employees, products, birthdays, events, and more. News that you want to share can be put together into a blog post to keep your current customers informed on updates within your company.
This allows customers to maintain awareness of your brand and often keeps you at the forefront of their minds. It keeps your audience invested in your brand, which is always a bonus!
Markinuity is Ready to Help You with Blog Writing!
At Markinuity, our dynamic content creator team is busy blogging daily. If you want to see growth within your company, this can be a wonderful way to drive traffic to your website and expand your audience reach. Looking to grow your audience? Our team at Markinuity would love to help!
Contact us today for a free consultation where you can learn more about our expert blogging team at Markinuity!
