Since 2019
Helping Roofers Grow Their Business
Since 2019, Markinuity has been helping local businesses stand out in their local community with professional marketing services. Our roofing company marketing solutions are designed to help roofers grow their business.
Markinuity was founded after our CEO, Ryan Lucia, was struggling to find a marketing company for his own home service business that truly cared about the work that they were doing. Since we got our start over 6 years ago, Markinuity has grown to support home service businesses (who we lovingly call our Heroes) around the nation with stellar SEO services that drive real results.
⭐ What Our Heroes Say
“Hands down the best in the business! Their abilities and attention to detail set them apart from everyone in their field. They are honest and extremely communicative. Trust me when I say that Ryan, owner, Ashley, manager and everyone else on the Markinuity team have your back when it comes to doing the correct things for your business and getting results. We have used them for 3+ years and the ROI has been substantial. Be patient and allow the process, that they set in place, work for you.”
Based in Atlanta, GA
Your Growth Guides
Based in Atlanta, GA, Markinuity is here to help roofing companies all throughout the nation with their marketing goals. With over 50 years of combined expertise, we strive to be the growth guides in your hero story, meaning that we’ll be there to help you succeed however we can. You’re the Hero, after all!
We understand that every roofing company has unique needs based on its local market, but just know that we want to help you reach those goals with beautifully crafted websites, skillful marketing strategies, and top-notch SEO services!
Roofing Company Marketing Services
Everything you need to dominate your local roofing market
Local SEO
Dominate your local market with targeted SEO strategies that put your roofing business at the top of local search results. Includes keyword optimization, local citations, and area-specific content strategy.
Learn MoreWeb Design
Custom-built, responsive websites that convert visitors into customers. Features modern design, optimized user experience, and seamless functionality across all devices.
Learn MoreGoogle Business Profile Management
Don’t have time to respond to reviews or optimize your profile? We offer management packages at varying price points to maximize your local rankings!
Learn MoreBusiness Consulting
Expert guidance to transform your roofing company’s marketing strategy. Get personalized advice, market analysis, and actionable insights from our trained consultants.
Learn MoreEmail Marketing
Stay top-of-mind with your past, current, and future customers through strategic email campaigns that drive engagement and repeat business.
Learn MoreSocial Media Marketing
Build meaningful connections with your audience through strategic social media management. Includes content creation, community engagement, and growth strategies.
Learn MoreVideo Production
Showcase your roofing company with high-quality videos. From promotional materials to social media content, videos represent your brand and services.
Learn MoreRank Higher on Google
Local Search Engine Optimization for Your Roofing Company Marketing
While search engine optimization, or SEO, might sound daunting, we promise it’s not as overwhelming as it sounds! The purpose of local SEO is to drive traffic to your website by ranking well on search engine platforms, such as Google or Bing. This means that, when someone in your area is searching for a query like “roofing company near me,” our goal is to help you get to the top of that results page!
Ranking high on the search engine results page, or SERPs, can generate more traffic to your website, resulting in new leads for your roofing business. However, there are a lot of varying factors that can impact your rankings on a week-by-week basis. From algorithm updates to new optimization strategies, our team stays in the know for the ever-changing world that is SEO. We keep our strategies fresh so that your growth never feels stagnant.
AI-Ready SEO for the Future of Search
As of 2024, our Markinuity team has also dedicated its SEO services to assist local roofers in showing up on AI/LLM platforms, such as ChatGPT, since the future of search is migrating towards being fairly AI-involved. We hire expert marketers to help your business grow to generate leads for your sales. Our professionals will ensure that your roofing company will have increased visibility on the search engines and AI searches!
How does local SEO help roofing companies rank higher on Google?
Local SEO helps your roofing company rank higher on Google because each page is optimized for certain keywords that directly correlate with certain search queries. For example, a homeowner might search “new roofs near me,” and if your website is fully SEO optimized by our experts at Markinuity, then your website will rank highly on the search engine results page, resulting in new leads and higher sales!
First Impressions Matter
Professional Website Design Services for Roofers!
Having a well-designed website is such a critical part of your online presence. If you’re looking to offer roof installation services to high-end clients, then you need a high-end website design that will match! Your website might be your ideal customer’s first impression of you, so it’s important to have a website that truly matches your company’s brand.
Website design is more than just looking good; it’s also about functionality! Search engines, like Bing or Google, will crawl your website to understand your website’s intent and to see if the content on your website is worth pushing for people searching for roofing companies in your area.
What Makes a Good Roofing Website?
A good website often consists of: Clean code, Fast page speed, Quality content, Well-structured layout, Optimized schema, and Good mobile and desktop view.
Our website design services are performed with you in mind, meaning that our Markinuity team will stop at nothing until you are 100% satisfied! We’d love to help your website stand out in your local roofing company market.
Why is mobile website design important for roofing companies?
Mobile website design is important for roofing companies because your ideal customers are likely searching for a company to call on their phone. If your website is poorly designed in a mobile format, then you are likely to lose leads. However, a fast and well-structured mobile website is more likely to drive traffic to you!
How does website design help SEO?
For your website to rank higher in your SEO efforts, you need to have good website design and development. This means focusing on site speed and enhanced web features to make a website that search engines can easily crawl. For web design, you want a website that is easy to navigate on every device and browser and impresses customers visually. If your web design or development is lacking, both search engines and customers are less likely to contact you for your services.
Stand Out in Local Search
Google Business Profile Management Services
We understand just how busy your life as a roofing company owner can be! When you already have so much on your plate, thinking about managing your Google Business Profile and keeping it up-to-date is the last thing on your mind. However, don’t put your GBP on the back burner!
For all home services, but particularly roofing companies, having a well-optimized Google Business Profile is vital to local SEO. From reviews to recent photos, your customers will likely view your GBP in-depth before ever giving you a call. With our Google Business Profile management services, our team at Markinuity will ensure that all of your reviews are responded to, your photos are up-to-date, your business information is correct, and your GBP has constant activity to show potential customers that you care.
As your guides in marketing, we will ensure that your Google Business Profile stands out among the rest of the competition in your area!
How can Google Business Profile management help my roofing company grow?
A well-maintained Google Business Profile helps your roofing company appear in local search for certain queries, such as “roofers near me.” An optimized GBP can also show up in the Local Pack, Maps, and AI search results, ensuring that your company is well-represented for high-intent searches. With routine management, your Google Business Profile can rise above your competition, allowing you to get more leads in the long run.
How are customer reviews important for my roofing company?
Customer reviews are very important because they boost your prominence and trustworthiness as a local roofing company. More positive reviews and timely responses help your Google Business Profile listing perform better over time. Customers are more likely to partner with a roofing company that has a higher level of 5-star reviews.
Additional Marketing Services for Roofers
📱 Social Media Management
In this day and age, social media plays a huge role in marketing. Adults can spend a few hours on different social media platforms per day, which is why your roofing company needs to have an active social media presence to stay in front of your customers!
There are numerous benefits of social media marketing, but one of the most important ones is that you are actively engaging with your customers or potential customers and building your brand awareness.
Social media marketing is only becoming more and more relevant, so if you’d like to get ahead, then it’s time to partner with our experts at Markinuity!
💡 Business Consulting
Here at Markinuity, we take your roofing company marketing growth very seriously! Our professional business consulting services are designed to help you streamline operations, navigate difficult challenges, and keep your business working towards growth.
When you partner with us, you’ll be assigned a dedicated account manager who will be there to listen to your struggles and help find expert solutions. If you want solutions you can trust, our team at Markinuity is here to help!
📧 Email Marketing
Having a consistent email marketing strategy is a great way to stay relevant with your past, current, or future customers. With our expert email marketing services, we can help your roofing company stay on the mind of your audience.
Our team can create unique content with your customer base in mind, and carefully craft a strategy that’s dedicated to helping you drive more customers to your roofing services. We’d love to partner with you for all of your email marketing needs!
What topics do your email newsletters cover?
We can include a variety of content, such as promotions, special offers, employee of the month recognition, events, new products, and more. The primary goal of email newsletters is to stay relevant with customers, so we share content that keeps your business fresh and interesting.
🎬 Video Production
At Markinuity, we also offer quality video production services to showcase the hard work and effort your roofing company puts in during your daily business activities! From promotional materials to social media content, videos are a great way to represent your brand and all of your services!
Our Video Production Services Include:
Filming, Post Production, Sound Design, Editing, Planning, and more! If you’re ready to showcase your roofing company with high-quality videos, then our team at Markinuity is ready to help.
What kind of videos can you make for my roofing company?
We create a variety of video content for local roofing companies, including brand story videos, promotional and commercial videos, social media content, customer testimonials, behind-the-scenes footage, and more. Whether you need a short social media clip or a full-scale production, Markinuity can help!
Partner with Markinuity for Roofing Company Marketing Services Near You!
Markinuity has over 20 years of experience in the marketing industry, and we are dedicated to helping local roofing companies thrive in their area! We work with roofing companies throughout the nation to deliver results with utmost care.
Whether you’re looking for a reliable company to manage your social media accounts or want to scale your business with SEO, Markinuity will be there for you!