Garage Door Businesses: A $10B Opportunity Most Ignore
Ryan Lucia shared a striking insight on the Torsion Talk podcast — garage doors are a home improvement with one of the highest returns on investment. Homeowners use their garages as a primary entry 70% of the time, which makes garage door replacement the number one ROI project in remodeling at 194% nationally. Yet many garage door businesses underprice their services and leave money on the table.
This means homeowners often walk away with massive returns, and the garage door companies that serve them struggle to achieve a net profit of less than 10%. “We got to do better,” Ryan said emphatically in his talk.
Market Size and Business Resilience
Ryan explained there’s a massive market here. While he didn’t offer precise third-party data, he estimates that the U.S. garage door industry is in the multi-billion-dollar range, and the global market could approach $10 billion by the end of the decade.
He also pointed out that repair and remodeling dominate the garage door industry, making it structurally resilient and not dependent on new construction.
Whether you’re focused on residential service or expanding into commercial contracts, the demand is not going away. Seasonality impacts residential more than commercial, Ryan notes, and that has strategic implications for business planning and revenue smoothing.
Garage Door Businesses Still Underpricing Value
Ryan tied pricing directly to ROI:
- Garage doors are used daily by homeowners.
- They offer homeowners over 100% return on resale value.
- Yet many companies still price like a commodity.
His takeaway: Price with confidence, because the value is real and measurable.
This aligns with broader industry strategy discussions. At Markinuity, there’s an entire article focused on how garage door businesses can improve priorities, leadership, and sustained growth, emphasizing local search visibility, stronger systems for slow periods, and long-term positioning for success.
Technology and the Future of Garage Door Businesses
Ryan also spoke about the adoption of smart technology in the garage space, such as connected openers and delivery-ready garages for services like Amazon deliveries. These innovations create narratives that savvy companies can use in marketing and customer education.
That matches insights from Markinuity content on using automation and data tools to help garage door businesses stay competitive, balancing operations, customer follow-up, and workflow efficiency.
Ryan Lucia’s Personal Journey and Industry Perspective
Ryan came to the garage door world from software, sales, and marketing, and he didn’t find it easy. He described it as “one of the most difficult businesses to run”. Still, he also said there are days he loves the challenge.
His personal story resonates with others in the field: passionate but frustrated by pricing resistance, slow adoption of innovation, and reluctance to invest in people and systems.
Four Takeaways for Garage Door Businesses
- Value Pricing Matters
If homeowners get an ROI of 200%, you should stop charging like a commodity. - Embrace Tech and Trends
Smart access, automation, and digital customer experience are growing expectations. - Expand Beyond Residential
Commercial contracts can stabilize revenue and reduce seasonal swings. - Build Systems, Not Chaos
Strong internal processes help protect profit — a key theme Ryan emphasizes repeatedly.
Markinuity Resources for Garage Door Businesses
If you want more on how garage door businesses can leverage digital tools and strategic planning, check out these real resources from Markinuity:
- Garage Door Businesses Can Use AI to Stay Competitive
- How Garage Door Businesses Can Thrive with Intentional Priorities
- Top 5 Automations Your Garage Door Company Needs
- Markinuity’s Garage Door Marketing Company Page
Markinuity’s focus on garage door company marketing and local visibility is specifically tailored to this industry, not a generic approach.
Here’s what a recent client of Markinuity had to say about our services: “Hands down the best in the business!”
Their abilities and attention to detail set them apart from everyone in their field. They are honest and extremely communicative. Trust me when I say that Ryan, owner, Ashley, manager and everyone else on the Such n Such team have your back when it comes to doing the correct things for your business and getting results. We have used them for 3+ years and the ROI has been substantial. Be patient and allow the process, that they set in place , work for you.”
