The garage-door industry is being flooded with fake Google listings, lead-gen scams, and low-quality operators misrepresenting themselves online. Ryan Lucia, founder of Markinuity, is working to change that by advocating for real business verification, better marketing standards, and support for legitimate garage door companies.
The Hidden Costs of Ignoring Google Business Profile Verification
In a recent Torsion Talk podcast, Ryan stressed how waiting to take action—whether for safety or marketing—can cost companies thousands.
He gave an example from his own team:
“We had two guys out. You know how much it cost me to pay for two guys being out with bad shoulders?”
Ryan invested in 4–5 Surewinder tools and made them mandatory for every truck. His message is the same for online presence: don’t wait until you’re penalized to fix things.
Too many real garage door businesses are losing visibility on Google to fake listings — and the longer they wait to respond, the more damage they face.
Why Google’s Verification Process Is Failing Real Garage Door Companies
Ryan released a 25-minute video walking through how he tracks fake Google Business Profiles, uncovers fraudulent reviews, and exposes illegitimate businesses.
He also reviewed Google’s own verification video, where the team explains their process. While he appreciated the transparency, he noted a serious contradiction:
“They say they’re scouring the web for feedback, but the comments on the video are turned off.”
Ryan pointed out that Precision Garage Door, one of the industry’s biggest players, had to spend significant money pushing for reform through the IDA — only for the effort to fade out.
Markinuity is picking up where others left off, offering specialized SEO and marketing solutions built specifically for garage door contractors.
Ryan Lucia’s Personal Experience with Suspensions and Support Delays
Even with over a thousand 5-star reviews, Ryan’s own business was suspended:
“My 10-year-old business with over 1,000 legit reviews got suspended over something stupid. It took me 2–3 weeks with intervention. It would’ve been 4–8 weeks without it.”
And when trying to launch Local Service Ads, he said:
“I told my assistant, ‘This is your number one priority. Work on it 40 hours a week.’ And it still took her months.”
That’s not a small business issue — it’s a platform-level flaw.
Markinuity addresses these challenges by managing GBP profiles, fighting suspensions, and offering full digital marketing solutions that go beyond “just SEO.”
What Google Looks for (and Why It’s Not Working for Local Businesses)
According to Google’s product manager, their verification process checks for:
- Real-world existence
- Authorized user
- Accurate location data
Ryan broke down how that often fails real businesses. For example, service area companies can’t show storefront signage — so they must rely on tools like branded vehicles, job site photos, or access to tools/equipment to prove legitimacy.
But when companies follow the rules and still get denied, while scammers remain online, the system becomes broken.
Why Markinuity Is Uniquely Built to Help Garage Door Companies
Unlike general marketing agencies, Markinuity was built from inside the industry. Ryan understands what contractors need — not just more leads, but better-qualified, local leads from real homeowners.
- Their web design services prioritize mobile-first, high-converting layouts.
- Their SEO strategies are tailored to dominate local maps and organic results in high-demand cities.
- Their branding and content campaigns focus on authenticity — not automation.
They also recommend and sell trusted tools like the Stealth Hardware Kit, which Ryan calls:
“The quietest hinges on the market… It’ll change your service forever.”
The Next Step: Verified Listings, Real Leads, and Honest Growth
Markinuity is pushing for a more transparent, trustworthy online ecosystem in the garage door industry. That includes:
- Helping businesses avoid suspension by setting up profiles the right way
- Fighting spam listings by reporting bad actors
- Advocating for industry-wide verification through platforms like VerifiedGarageDoorRepair.com (a future initiative hinted at by Ryan)
If you’re a garage door contractor who’s tired of being buried under fake listings, working with someone who knows the industry — like Ryan Lucia — might be your best next step.
