From Rock Bottom to Garage Door Leader: Why Ryan Lucia Cares So Much About This Industry

If you’ve ever wondered why I care so much about garage door tools, product quality, or leadership in this industry, it’s because I probably shouldn’t even be here.

I’m not a CEO who grew up with a silver spoon or a business degree. I was a high school dropout who ran drugs out of an apartment in Little Five Points, Atlanta. I’ve been beat up in clubs, held at gunpoint, and watched my closest friends die young. But I lived. Somehow, I lived.

And that’s why this matters.

Why I’m All-In on This Industry

When two of my techs were out with shoulder injuries, it cost me thousands. That’s when I stopped hesitating and bought four Surewinders. Now, every truck has one. It’s mandatory.

This isn’t just about efficiency. It’s about protecting people. Because I’ve watched what happens when you wait too long to do the right thing. In life. In business. In relationships.

We also put together a quiet performance package using premium hinges and hardware that you can actually hear the difference with. It’s not just about selling doors—it’s about delivering an experience your customer notices the second it opens.

At Markinuity, we don’t just sell tools. We build business systems that let you scale—the right way. Our Solutions page lays out how we help garage door professionals and home service businesses get serious about results.

We also offer Consulting if you’re stuck, scaling, or just tired of figuring everything out alone.

From Addict to Advocate

I was running from everything. From myself. From God. I slept while a guy stood outside my house, paying him to watch for threats. I thought that was normal.

But one night, after years of pain, betrayal, jail, and suicidal behavior, I had a breakdown. Or a breakthrough.

A girl I didn’t even like showed up at my house and called me out: “You’re just scared.” I threw her off my porch. But those words stuck. That night, I packed a box of drugs and junk, knocked on my parents’ door, and told them I wanted to change. I cried for days. Something broke. Something opened.

I found peace.

What That Has to Do With Garage Doors

This industry gave me a second chance. It gave me purpose. Discipline. A team. People to protect.

Some of you reading this have shoulder pain you’re ignoring. You’ve got trucks without the right tools. You’ve got drama with your team. Maybe you’ve got your own demons.

I get it. I’ve been there.

But you don’t have to keep living like that. You don’t have to wait until you hit rock bottom to care about people, quality, or doing things the right way.

I’ve buried too many friends. Some of them I didn’t fight hard enough to save. So now, I fight every day. I fight for my customers. I fight for my team. I fight for doing what’s right—even when it costs more.

A Final Ask

If anything in this hit you, don’t ignore it.

• Fix your truck setups.
  
• Protect your techs.
  
• Call someone you’ve been putting off.
  
• Ask deeper questions.
  

And if you want to see how we’ve helped other companies turn things around, check out our Results & Case Studies page.

We don’t just market garage door companies—we believe in a higher standard. You can read more about our mission and mindset on our What We Believe page.

If you want to go deep—about life, leadership, or tools—I’m here. This is more than doors. This is legacy.