Garage door business owners constantly face a tough question: which field service software will actually help them grow?

One option gaining traction in the industry is Insight for Doors, a niche ERP solution built on top of Acumatica. It promises advanced reporting, full customization, and workflow automation. But it comes with a steep upfront investment—often north of $65,000.

This post breaks down what owners of garage door companies need to know based on firsthand experience shared in the Torsion Talk podcast by Ryan Lucia, founder of Aaron Overhead Doors.

Why Some Garage Door Companies Look Beyond ServiceTitan

For companies outgrowing traditional solutions like ServiceTitan, key pain points often include:

• Weak financial reporting
  
• Rigid workflows
  
• Lack of customization for multi-location or commercial operations
  

That’s why many start exploring ERP options like Acumatica. But Acumatica by itself isn’t field-service-ready. That’s where Insight for Doors enters the conversation.

Learn more from Ryan Lucia’s field service software review.

What Is Insight for Doors?

Insight for Doors is a vertical software product built specifically for garage door companies. It’s layered on top of Acumatica and designed to solve pain points for growing service businesses.

Key features include:

• Built-in AI anomaly detection and insights
  
• Two-way open API for integrations
  
• Level 3 credit card processing (lowest liability category)
  
• Unlimited users and multi-location tracking
  
• AI-powered expense recognition and invoice matching
  
• Detailed KPI dashboards with role-based views
  

One standout is the ability to email receipts into an accounting inbox and have them auto-attached to jobs.

“It scans the document and links it automatically—that’s a huge time-saver.”

Pricing: What You’re Really Paying For

Typical pricing for Insight for Doors includes:

• $65,000+ upfront, depending on complexity
  
• $5,000/month ongoing fees
  

The cost covers:

• Customized workflow setup
  
• Replacing up to six tools (QuickBooks, Slack, project management, etc.)
  
• ERP onboarding and configuration
  

Not included:

• Historical data migration from ServiceTitan
  
• Technical support (often billed per ticket)
  

Some companies may find the upfront costs hard to swallow—especially without clarity on ROI timelines.

Where Insight for Doors Shines

Companies report major wins in these areas:

• AI-Powered Search & Reporting: Ask questions like “How did technician performance this month compare to last year?” and get dashboards in seconds.
  
• Custom Workflows: The platform molds to how your business operates, not the other way around.
  
• Unlimited Users: No extra charge to scale your team
  
• In-Person Onboarding: Insight offers on-site setup from their team in Tulsa, Oklahoma
  

These are significant advantages over more rigid platforms.

Where It Raises Concerns

For all its power, there are red flags worth noting:

• Lack of Transparent Pricing: Reported quotes vary drastically depending on who you speak with
  
• Missing Sales Tools: No “present mode” for showing estimates to customers
  
• Legacy Pricing Model: Charges for support and training feel outdated
  
• Hard Exit Options: Exporting your data may be technically difficult and costly
  

If a business wants to migrate from ServiceTitan, they may need to manually re-enter records or pay significant fees.

What’s Driving the Hype?

Private equity firms are reportedly adopting Insight for Doors as they scale portfolios in the trades. That demand may be influencing pricing.

“Some feel the company is now pricing for PE firms instead of small operators.”

While confidence in the product is high, smaller businesses need to assess if they’re the target customer—or just caught in the wake.

Is Insight for Doors a Smart Investment?

For garage door companies doing $10M+ with complex workflows, Insight for Doors could be a force multiplier.

For smaller teams still scaling, the costs may outweigh the benefits—especially if the business isn’t ready to replace multiple tools or handle deep customizations.

Here are key questions to ask before committing:

• Can we afford a $65K–$100K investment this year?
  
• Will we fully leverage the features, or is this overkill?
  
• Are we prepared for a multi-month implementation?
  

Read more about how top garage door companies scale using automation.

The Future of ERP in Field Services

AI agents, real-time insights, and mobile-first interfaces are becoming standard. Insight for Doors is adapting fast, but many believe the real disruption is still ahead—possibly from open-source, AI-built ERP tools.

Until then, evaluating high-cost solutions like this requires:

• Careful ROI modeling
  
• Demoing the full platform in person
  
• Hearing from peers already using the software
  

Explore how AI is transforming garage door businesses.

Need help deciding if this kind of platform is right for you?
Let the Markinuity team show you how to build a smarter tech stack for your garage door company—based on where you are now, and where you’re headed next.