Ryan Lucia: From Trouble to Transformation

If you’re in the home‑service space (garage doors, HVAC, plumbing, etc.), you need to know about Ryan Lucia—founder of Markinuity and a voice in the industry who doesn’t sugar‑coat things.
He shares his story publicly (see “How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity”) where he reveals how addiction, arrests, and near‑misses shaped his leadership. That level of transparency isn’t common—and it matters for trust when your business is about showing up at people’s homes.

Why Ryan Lucia’s Story Matters for Your Business

• He left a software career to start a home‑service business—so he’s been in your shoes.
• He then built Markinuity with the belief of delivering transparency, activity reports, and meaningful results—not just marketing fluff.
• When Ryan talks about tools or marketing tactics, he does so from experience. That means when he says “get mandatory tools on every truck” (in reference to his own team’s shoulder injuries) it rings true.
  
  

Ryan Lucia’s Best Pieces of Advice: Practical. Real. Immediate.

Here are actionable takeaways from Ryan’s recent podcast and talks:

• If your techs are hurting (e.g., shoulder injuries), don’t wait: get the right tools now. He paid out big because two guys were out.
  
• For AI usage: Ryan walks through 10 simple steps for using AI in home service—clear instructions, context, bullet‑points, iterate, test, etc.
  
• On events and retreats: Ryan is shifting from large “$250K” resort events to more intimate intensives—3 deals, one Airbnb, full days of strategy.
  

How Markinuity (under Ryan Lucia) Delivers for Home Services

• Their blog covers topics like “From Rock Bottom to Garage Door Leader: Why Ryan Lucia Cares So Much About This Industry”.
• The “What We Believe” page explains the origins and core values behind the agency: Ryan wanted to fix what he saw as broken in the marketing world for service businesses.
• Their “Our Results” page showcases actual clients in the home‑service space (e.g., J.A.G. & Sons Overhead Doors, Alpha Overhead Door).

If you’re a service business owner, this means you’re not working with a generic agency—you’re working with a founder who built a service business and then built marketing around that reality.

Three Ways to Apply Ryan Lucia’s Methods Today

1. Tool Up for Your Techs
   
   • Just like Ryan said: the cost out of pocket (injured tech, downtime) often exceeds the investment in preventative gear.
     
   • Make it mandatory. Set the expectation. Don’t wait until a wipe‑out event.
     
2. Start Using AI with Structure
   
   • Following Ryan’s guidance: be specific in prompts, give background/context, break tasks into bullet steps.
     
   • Example prompt: “Write a 150‑word post about our premium garage‑door tune‑up service targeting homeowners 40–65 in Minneapolis.”
     
   • Then iterate. Test two versions. Pick the better performing one.
     
3. Lead With a Story of Integrity
   
   • Ryan’s openness about his past builds credibility.
     
   • You can use your own story: how you started, what you’ve learned, why you care.
     
   • Let that drive your branding and customer messaging.
     

Final Word

When you follow Ryan Lucia’s path—applying his real‑world tools, structured AI usage, and integrity‑first mindset—you’re not just chasing leads. You’re building a service business that lasts.

What’s one thing you will do this week based on Ryan’s advice? Tell me and let’s build on it together.