Field service software can either supercharge your growth—or quietly drain your margins.
For Ryan Lucia, a former software executive turned garage door business owner, that tension became personal. And now, he’s publicly documenting his full evaluation of the tools he’s used, what went wrong, and how other service businesses can make better software decisions.

This isn’t a hit piece. It’s a transparent roadmap for choosing platforms that actually work in the field.

From SaaS to Service Calls: A Unique Perspective

Before launching Aaron Overhead Doors, Ryan spent years in software—sales, support, and product roadmap meetings. He speaks fluent tech. But now, he’s in the trenches of daily operations. And what he sees?

“Most field service software misses the mark on what business owners actually need.”

Ryan brings a rare perspective:

• He understands development tradeoffs.
  
• He knows how to translate features into workflow.
  
• And now, as a buyer, he sees the gaps in real-world performance.
  

The Turning Point: Why This Series Exists

Ryan’s experience with ServiceTitan started off strong—with solid onboarding and a standout local rep. But over time, support dropped off, costs ballooned, and simple requests (like adding locations to Marketing Pro) went unanswered for months.

Eventually, he was paying over $4,500/month and wasn’t using half the functionality. That raised the question:
Is enterprise software overbuilt for small operators—or just poorly supported?

So Ryan launched a content series where he’d explore tools like:

• ServiceTitan
  
• Jobber
  
• Service Fusion
  
• FieldEdge
  
• Acumatica (via a custom home service wrapper)
  
• And any other tool the community nominates
  

The Evaluation Framework: What Matters Most

Ryan isn’t just reacting emotionally—he built a full scoring model for evaluating platforms. Here’s how he breaks it down:

1. Ease of Use (especially mobile)

If techs in the field can’t use it confidently, it’s dead on arrival.

2. Reliable Support

Tickets shouldn’t take days. Rep handoffs shouldn’t lead to ghosting. Support should be proactive, not reactive.

3. Accurate, Trustworthy Reporting

Bad data = bad decisions. If three systems report different revenue from the same job history, that’s a problem.

4. Fair, Transparent Pricing

Ryan pushes back against price hikes tied to investor pressure or pre-IPO plays. Locking customers into long-term contracts after cutting support? Not acceptable.

5. Open APIs + Integrations

No tool does it all. Flexibility to connect with QuickBooks, Slack, Monday.com, Sortly, or CRMs is crucial.

Why This Matters to Other Service Businesses

Ryan isn’t just doing this for himself—he’s building a public, shared resource.
He launched a Facebook group called “Best Field Service Management Software” and invites others to:

• Suggest platforms
  
• Share horror stories
  
• Join live feedback calls
  
• Contribute to real, transparent comparisons
  

If you want in, start by exploring who we serve—and see if Markinuity is a fit to guide your system rebuild.

What’s Next in the Series

Each future podcast episode will focus on:

• A new software platform
  
• Live test results
  
• User interviews
  
• Feature comparisons
  
• Customer support response times
  

Ryan’s team is building a public scoring spreadsheet, outlining key features like:

• Mobile app design
  
• Reporting accuracy
  
• Onboarding experience
  
• Workflow flexibility
  
• Value for cost
  

He’s not accepting affiliate deals or paid placements. Just real use, real testing, and real feedback.

Why Ryan Lucia’s Voice Matters

Because he’s not just a tech guy. And he’s not just a door guy.
He lives between the two worlds—and sees the cracks that pure SaaS companies often miss.

Want to build a scalable, low-friction operation like his? Start by reading about what we believe. Ryan’s software mindset is baked into every system we build with clients.

Our Take at Markinuity

At Markinuity, we work with dozens of home-service businesses—many of them stuck in systems they’ve outgrown.
What Ryan’s doing here is exactly how we help our clients:

• Auditing tools and their costs
  
• Streamlining systems for clarity
  
• Building tech stacks that match their stage of growth
  

If you’re wondering whether your tools are helping or hurting, start by checking out some client results.

Final Word

Ryan Lucia’s journey through the world of field service software is just getting started.
If you’re tired of bloated platforms, inconsistent support, and vague reporting—follow his lead.
Evaluate based on clarity, not hype.
Ask hard questions.
And most of all, choose tools that grow with your business—not just your invoice.