If two of your technicians go out with shoulder injuries tomorrow, what would it cost you?

For Aaron Overhead Doors, that cost was high enough to justify buying five Surewinders on the spot. They didn’t wait for more injuries. They made it mandatory—every truck needed one.

This kind of decisive action isn’t just about tools. It’s the mindset needed to win 2025.

Here’s how garage door companies can build a real growth plan, without guesses.

Step 1: Analyze Monthly Trends

Go through each month of 2024. Look at:

• Which months beat your goals?
  
• Which ones fell short?
  
• What caused the difference?
  

Was it marketing? A key employee on vacation? A new hire? A pricing change?

Look beyond revenue. Patterns are in the data—but only if you dig deep.

Don’t just compare to the previous month. Compare July 2024 to July 2023 and 2022.

Read: 10 Strategies That Helped Grow a Garage Door Business into a High-Performance Machine

Step 2: Reverse Engineer Revenue by Role

Look at each revenue driver:

• What does each truck or tech produce monthly?
  
• Are they maxed out?
  
• Are you leaving jobs on the table?
  

For Aaron Overhead Doors, each service truck targets $45,000/month. Some do more. Some do less. But that’s the average.

If you want to grow by $500K this year, the math is simple: one more productive truck can get you there.

Step 3: Speed Wins in Garage Door Service

Most garage door companies lose jobs not because they’re bad—but because they’re slow.

Speed-to-lead and speed-to-service is the name of the game.

Are you responding to service calls within minutes or hours?

If you’re in a metro area, delays mean lost revenue. If you can’t meet demand, no amount of SEO or ads will help.

That’s why strategy must start with capacity, not marketing.

Related: How To Start Marketing For Your Garage Door Business

Step 4: Do the Truck Math Before You Hire

If one tech can do $45K/month, a new truck staffed and trained could add $500K/year.

Calculate:

• Truck cost (purchase, wrap, tools)
  
• Onboarding time
  
• Lead volume needed
  

Only after you know this should you spend more on marketing. Too many owners do it backwards.

Proof: SEO Case Study #1 – Garage Door Company

Step 5: Raise Prices With Intention

Every year your costs go up—labor, parts, insurance.

So your pricing must go up too.

But it has to be smart:

• Use margin, not markup
  
• Charge for value (like quiet door packages)
  
• Bundle better hardware with premium pricing
  

If you don’t adjust your pricing, you’re paying for growth out of your own pocket.

Step 6: Learn From a Hard Year

Aaron Overhead Doors had a negative profit in 2023.

Why? They overinvested:

• New showroom
  
• Phantom Screens
  
• Role restructuring
  

But that pain set them up to grow over 40% in 2024—with fewer marketing dollars and a more efficient team.

They cross-trained staff. Techs could now install, service, or switch roles as needed.

See how others did it: Case Study | Alpha Overhead Door

Step 7: Present the Plan to Your Team

Don’t build the plan in a vacuum.

Have a kickoff meeting. Show the real numbers:

• What worked in 2024
  
• What failed
  
• How much insurance, taxes, workers comp cost
  

This builds trust and gets everyone on board.

More here: The Ultimate Guide to Internal Communication for Garage Door Companies

Step 8: If the Plan Fails, Don’t Bail Early

Your plan will hit bumps. That doesn’t mean it’s bad.

Stick to it unless something catastrophic happens (COVID, 9/11-level).

If you’re unsure, bring in someone you trust to audit the plan.

But don’t panic and throw it away just because results are slow.

Ready to Build Your 2025 Growth Plan?

Now is the time.

Not in January.
Not when things slow down.
Not when you’re desperate.

If you want help mapping this out, let’s talk. We’ve helped companies just like yours scale with strategy, not guesswork.

What’s one growth goal you have for 2025? Let us know—we’d love to help you hit it.