When you think of high-end garage doors, most people picture the usual national manufacturers. But there’s a growing name out of Utah that homeowners, designers, and contractors are learning to request by name: Vidor.

What started with a few discontinued panels stored under tarps in a sheep barn has evolved into a premium brand serving homeowners from Atlanta to Los Angeles — and even influencing buying decisions from as far away as Puerto Rico.

The Barn Years

Vidor’s founder, Corey Holley, didn’t set out to build a garage door empire. He was a college graduate from Utah State University with no installation background. His entry into the industry came when a college roommate — a seasoned installer — offered him leftover panels from a discontinued line at a major manufacturer.

At the time, Corey had no shop, just a dirt-floor barn that still smelled of sheep from the previous owner. Inventory sat under tarps in a field. Lacking installation skills, he partnered with local installers who were great at the technical side but struggled to sell. Corey focused on marketing — building one of the few garage door websites in the area and running early pay-per-click campaigns long before the competition caught on.

The Spark to Innovate

While flipping panels, Corey noticed that many “premium” overlay doors from big manufacturers were just standard panels with decorative trim boards, yet priced at three times the cost.

Armed with a table saw, saw horses, and a few experimental ideas, he began crafting his own designs in the field behind his shop. Those early customers — patient risk-takers — got a great price in exchange for being part of Vidor’s R&D.

The People Who Changed the Game

Growth accelerated when Corey brought in three key hires:

• A veteran salesperson who had worked at multiple garage door companies and wanted to prove he could be a market leader. Today, he’s Vidor’s top seller.
• An engineering-minded installer who perfected track layouts, high-lift setups, and spring balancing — improving performance and installation ease.
• A finish and coatings specialist who had experimented with custom paint systems. Working with 3M and Sherwin-Williams, he developed marine-grade clear coats and custom adhesives that now define Vidor’s durability.

Scaling the Business

Vidor’s first big leap was buying a CNC machine — a $100,000+ investment that allowed them to cut designs in-house rather than outsourcing. From there, they built a full testing program, installing every design on their own jobs before offering it to dealers.

They’ve since expanded production, invested in Flatline paint machines, and built out a library of pre-drawn standard sizes to speed quoting and design approvals.

What Makes Vidor Different

Customization: Homeowners can choose from three main build styles — single overlay, double overlay, or CNC-engraved designs — and then customize from there. Vidor can match stains or colors sent in by the customer.

Packaging: Every door is fully crated, with corner protection and heavy cardboard, to arrive undamaged whether it’s going to Knoxville, Atlanta, or anywhere in between.

Delivery: Within 8–10 driving hours of their Utah shop, Vidor uses its own trucks. Longer hauls use dedicated carriers — sometimes delivering just two doors on a truck to ensure they arrive perfect.

Maintenance: Marine-grade clear coat means low upkeep. While no door is truly maintenance-free, most Vidor doors will go years without a touch-up unless exposed to extreme conditions (like months of snow piled against them).

How Vidor Helps Dealers Sell

Selling premium doors takes a different approach. In markets where the right clientele exists, Vidor will run targeted ads to help dealers land that first sale — knowing that once a dealer installs one, they’ll be more confident quoting them again.

Corey compares it to winning over a “bougie wife” — the decision-maker who has been scrolling Pinterest and Instagram, sending her spouse pictures of exactly what she wants. When she sees Vidor’s photography, which is shot by their in-house media team and showcased on Instagram, the decision is often made before the dealer even arrives. Other dealers, like J.A.G. & Sons and Alpha Overhead Door, have seen how the right marketing mix can transform high-end sales.

Warranty & Support

If an issue arises, Vidor’s policy is simple: communicate clearly, ship replacements quickly, and work directly with the dealer or even the homeowner if needed. Corey learned early that dealers don’t expect perfection — they expect responsiveness and solutions.

The Road Ahead

Vidor has grown from a Utah barn operation to a national premium brand. They’ve exhibited at the IDA Expo in Las Vegas, built relationships with respected industry figures like Roman from SR and Shannon from Armorite, and gained a following among high-end builders and designers.

The next phase? Expanding their dealer network in targeted markets while maintaining the hands-on craftsmanship and marketing support that set them apart.

Key Lessons from Vidor’s Journey

• Start with what you have — even if it’s a sheep barn.
• Hire for strengths you don’t have — sales, engineering, finishing.
• Protect the product — from build quality to crating and delivery.

Market visually — high-end buyers shop with their eyes.