Garage door businesses face more competition online than ever before. According to Ryan Lucia of Markinuity, staying ahead in 2026 means rethinking your content strategy, investing in original media, and building a smarter SEO foundation.

Here are his top insights and how garage door companies can implement them now:

1. Reddit: An Untapped SEO Weapon

Google now ranks Reddit content higher than ever. Threads on Reddit dominate page one for many topics, especially in home services.

But using Reddit for SEO isn’t as simple as posting your links.

• Join relevant subreddits like r/HomeImprovement and r/GarageDoors.
• Spend 1–2 months commenting and contributing helpful advice.
• Identify abandoned threads—if they’ve been inactive for 6+ months, you can apply to take them over and control the conversation.

Lucia recommends building trust by answering questions first, then inserting links sparingly once you’ve earned community credibility.

2. Add Real Stories to Your Website

According to Ryan Lucia, one of the best ways garage door companies can win on Google is by sharing detailed customer stories.

Instead of generic service pages, create localized project spotlights. At Aaron Overhead Doors, they include:

• Location and product names (e.g., “Canyon Ridge Glass Doors in Monroe, GA”)
• Installation challenges and how the team overcame them
• Photos of the actual job
• Internal links to manufacturers and related services

This kind of storytelling improves keyword rankings and trust with local customers.

3. Publish Your Pricing Online

Many garage door companies hide their pricing, thinking it gives them a sales advantage. Lucia disagrees.

Publishing pricing (even in ranges) helps:

• Build trust with visitors
• Improve search rankings (Google loves transparency)
• Provide direct answers to AI tools and voice search

Ryan shared that when Aaron Overhead Doors began adding pricing, their leads doubled—and the quality improved too.

Learn more about how Markinuity helps garage door brands with digital strategy on our SEO packages for local businesses.

4. Avoid AI & Stock Images at All Costs

Stock photos and AI-generated images are hurting SEO performance.

Lucia reported a steep drop in organic traffic on a site that swapped in AI visuals. Google wants authenticity.

Here’s what to do instead:

• Use real job site photos
• Add staff action shots (installing springs, fixing doors, etc.)
• Overlay transparent keywords or text on images for Google Business Profile boosts

Make your media feel local and original.

5. Use the Word “Honest” in Titles and Content

Lucia recommends adding the word honest to review pages and headers.

For example:

• “Honest Reviews of Aaron Overhead Doors”
• “An Honest Breakdown of Garage Door Pricing”

This keyword tends to drive higher click-through rates and gives Google a signal of trustworthiness.

6. Reduce Fluff — Focus on Helpful Content

The days of 2,000-word blog posts packed with filler are over.

Lucia emphasized that garage door businesses should:

• Prioritize helpful answers over word count
• Use FAQs, infographics, and customer photos
• Eliminate passive voice and technical jargon

If you don’t know what to write, avoid general descriptions like “garage door springs balance the door.” Instead, explain how a real customer benefited from a repair.

7. Don’t Ignore Your SEO Agency

One of Ryan Lucia’s most important reminders: your SEO agency isn’t a vendor—it’s a partner.

Agencies like Markinuity need regular communication to succeed. If you’re not providing updated photos, testimonials, or approving changes, your rankings will suffer.

Want to see what’s possible when we work together? Check out our latest results here.

Final Thought: Work Together to Stay Ahead

Ryan Lucia’s insights are clear: SEO in 2026 favors those who take action.

Garage door businesses must:

• Tell better stories
• Show real work
• Add pricing
• Build trust with helpful, authentic content

And most importantly, stay in close sync with their agency to adapt to fast-changing search trends.

Need help getting your garage door business to rank in 2026?
Schedule a discovery call with Markinuity today and start building a smarter SEO strategy.