Why Ryan Lucia Refused to Stay Broken: From Addiction to Purpose Most people know Ryan Lucia as the founder of Markinuity or the guy behind Aaron Overhead Doors. But they don’t know this version of him — a vulnerable, angry kid who learned to fight before he learned to cope. In a powerful episode of […]
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7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty When you’re running a garage door business, your margins depend heavily on what you’re paying for steel. In this Torsion Talk episode, Ryan from Aaron Overhead Doors interviews Brian Buckaloo from Majestic Steel to break down the forces shaping steel
11 Mistakes Garage Door Business Owners Regret (And How You Can Avoid Them) When you’re running a garage door business, the stakes are high. A wrong hire or a poorly timed investment can stall your growth or wreck your reputation. In this Torsion Talk episode, Ryan from Aaron Overhead Doors walks through the biggest mistakes
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How Jesse from Star City Garage Doors Built a Team That Runs Without Him Jesse Yans didn’t plan on running a garage door company when he joined the Marine Corps Reserves right out of high school. But today, he helps lead Star City Garage Doors in Virginia—and what he’s built is a model other garage
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How to Lead Your Small Business Through Uncertainty — Real Lessons from the Field Business feels shaky right now — but that’s exactly when strong leadership matters most. In a recent Torsion Talk podcast episode, Ryan Lucia, founder of Aaron Overhead Doors, shared what it’s like to lead your small business during economic stress. While
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10 Strategies That Helped Grow a Garage Door Business into a High-Performance Machine If you run a home service business—especially in the garage door industry—these 10 strategies from Torsion Talk will save you time, stress, and lost revenue. Ryan Lucia, host of the Torsion Talk podcast, shares what’s worked best for building the strongest team
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Are You Leading Proactively—or Just Managing Problems? Leadership isn’t optional. It’s the difference between building a thriving team and constantly putting out fires. In this episode of the Torsion Talk podcast, home service business owner Ryan Lucia shares real-life stories of what proactive leadership looks like—and why most garage door companies suffer from a lack
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How Smart SOPs and Better Dispatch Systems Transform Service Businesses – With Kathy Nielsen If your dispatch system is a mess, your team is confused, and your software setup makes things worse instead of better—you’re not alone. Most service business owners are drowning in inefficiency because they lack documented systems and clear roles. We sat
The Ultimate Guide to Internal Communication for Garage Door Companies Most garage door companies are bleeding money because of poor internal communication. Ryan Lucia, founder of Such n Such Media, now Markinuity, breaks it all down in an episode of the Torch Talk Podcast. Here’s a structured recap with clear action steps you can implement
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10 Customer Retention Ideas That Actually Work for Home Service Businesses Customer retention is often an afterthought in home services. But keeping your existing customers is cheaper—and more profitable—than constantly chasing new ones. Here are 10 proven ideas to help you build long-term relationships, increase repeat business, and grow revenue without adding more ads or
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