Educational

Garage Door Businesses: Why AI Is the Ultimate Game-Changer

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Garage Door Businesses: Why AI Is the Ultimate Game-Changer Artificial intelligence isn’t coming—it’s already here. And for garage door businesses, it’s not optional anymore. AI is streamlining operations, cutting overhead, and opening new doors for growth at a pace traditional systems just can’t match. In the Torsion Talk podcast, Ryan Lucia breaks down exactly how […]

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Garage Door Marketing – Branding, Video & Compound Growth

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Garage Door Marketing – Branding, Video & Compound Growth When you run a garage door company, garage door marketing should be a priority. Company branding isn’t just a logo or a wrap; it’s your people, your values, and your why. In Episode 90 of the Torsion Talk podcast, host Ryan Lucia, owner of Aaron Overhead Doors,

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7 Steps to Close More Garage Door Sales Without Competing on Price

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7 Steps to Close More Garage Door Sales Without Competing on Price Almost every garage door company is in sales—whether the owners call it that or not. The difference between a “good” business and a “great” one often boils down to how systematic and persuasive your sales process is. In Episode 87 of the Torsion

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How Garage Door Companies Can Build a Winning Growth Plan for 2025 (Without Guessing)

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How Garage Door Companies Can Build a Winning Growth Plan for 2025 (Without Guessing) If two of your technicians go out with shoulder injuries tomorrow, what would it cost you? For Aaron Overhead Doors, that cost was high enough to justify buying five Surewinders on the spot. They didn’t wait for more injuries. They made

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From Rock Bottom to Garage Door Leader: Why Ryan Lucia Cares So Much About This Industry

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From Rock Bottom to Garage Door Leader: Why Ryan Lucia Cares So Much About This Industry If you’ve ever wondered why I care so much about garage door tools, product quality, or leadership in this industry, it’s because I probably shouldn’t even be here. I’m not a CEO who grew up with a silver spoon

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How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity

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How Ryan Lucia’s Darkest Days Forged the Leader Behind Markinuity When you hire someone to install or repair your garage door, you’re trusting them with access to your home, your family’s safety, and your peace of mind. Character matters—and few business owners are as open and real about their past as Ryan Lucia, founder of

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From Teacher to Trainer: One Garage Door Pro’s Journey — And the Industry Threat He’s Warning About

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From Teacher to Trainer: One Garage Door Pro’s Journey — And the Industry Threat He’s Warning About What happens when a PE teacher becomes a garage door business owner, nearly dies on the job, and ends up creating a free training platform for new techs? In this Torsion Talk episode, Ryan interviews Robert, founder of

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7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty

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7 Things Garage Door Dealers Should Know About Steel Prices, Supply Chains, and Surviving Uncertainty When you’re running a garage door business, your margins depend heavily on what you’re paying for steel. In this Torsion Talk episode, Ryan from Aaron Overhead Doors interviews Brian Buckaloo from Majestic Steel to break down the forces shaping steel

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