Educational

How Ryan Lucia and Markinuity Protect Real Garage Door Businesses from Fake Listings

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The garage-door industry is being flooded with fake Google listings, lead-gen scams, and low-quality operators misrepresenting themselves online. Ryan Lucia, founder of Markinuity, is working to change that by advocating for real business verification, better marketing standards, and support for legitimate garage door companies. The Hidden Costs of Ignoring Google Business Profile Verification In a […]

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How Ryan Lucia Helps Garage Door Businesses Navigate Tariffs, Steel Prices, and Uncertain Markets

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When tariffs spike, steel prices swing, and the economy feels shaky, many home service companies freeze. Garage door businesses feel this more than most. In conversations on the Torch Talk podcast, Ryan Lucia has been breaking down what’s really happening with tariffs, the steel market, and how smart planning can turn uncertainty into growth instead

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Building Customer Loyalty from Day One — Insights from Ryan Lucia

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Customer loyalty isn’t a lucky outcome. It’s built intentionally from the very first interaction. Businesses that rely on home services—like garage door installation, HVAC, or plumbing—can’t afford to treat loyalty as an afterthought. This guide unpacks the exact systems used to turn first-time customers into lifetime advocates. Why Repeat Business Now Outranks SEO Most home

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Ryan Lucia on Speed, Efficiency, and Leading a Lean Team in Home Services

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When a technician’s shoulder goes out or a tool breaks mid-job, the ripple effects aren’t just physical—they’re financial. Any delay costs time. Time costs profit. The solution isn’t complicated. It’s discipline. It’s systems. And above all, it’s speed. Don’t Wait for the Economy to Decide for You The economy’s uncertain. Fear is creeping in. Business

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How Ryan Lucia Evaluates Field Service Software for Garage Door Companies

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What’s the best field service software for garage door companies?It depends on your size and growth stage. Ryan Lucia of Aaron Overhead Doors recommends either FieldPulse for cost‑effective features or Insight for Doors for maximum flexibility and scale. Why Software Matters for Garage Door Companies Running a garage door company means juggling customer calls, field techs, quotes, and

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Ryan Lucia on the 10 Must-Have Features for Garage Door Company Software

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Field service software should help your garage door company scale — not slow it down. Ryan Lucia, founder of Aaron Overhead Doors and host of the Torsion Talk podcast, breaks down the exact features garage door business owners need in their software stack. After years of using platforms like ServiceTitan and monday.com, he shares what

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Is Insight for Doors Worth $65,000? A Real Look at Software Built for Garage Door Companies

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Garage door business owners constantly face a tough question: which field service software will actually help them grow? One option gaining traction in the industry is Insight for Doors, a niche ERP solution built on top of Acumatica. It promises advanced reporting, full customization, and workflow automation. But it comes with a steep upfront investment—often

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Ryan Lucia’s Candid Journey Through Field Service Software: What Garage Door Businesses Need to Know

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Field service software can either supercharge your growth—or quietly drain your margins.For Ryan Lucia, a former software executive turned garage door business owner, that tension became personal. And now, he’s publicly documenting his full evaluation of the tools he’s used, what went wrong, and how other service businesses can make better software decisions. This isn’t a

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Ryan Lucia on Active Listening, Sales Growth, and Smarter Garage Door Marketing

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Ryan Lucia, founder of Markinuity and host of the “Torsion Talk” podcast, is known for telling it like it is. In this episode recap, he shares what’s working—from peer groups and radio ads to one of the most underrated sales tools in the garage door business: active listening.If you’re running a garage door company and

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Top 5 Automations Your Garage Door Company Needs to Scale

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Running a garage door business often means you’re stuck in the daily chaos—jobs, callbacks, missed parts, and customer reviews you meant to collect but didn’t. At Markinuity, our belief is simple: you grow by building systems, not working longer hours. Our service business clients don’t just need better tools—they need smarter automation. If you want

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