American Lifestyle Pools Case Study

Services Hero Chose:

Hero Story and Goals:

American Lifestyle Pools is a local, family-owned and operated custom in-ground swimming pool contractor based in Braselton, GA. Onboarded with our marketing agency in the summer of 2024, their goals were to rank higher in organic search results, increase lead generation year-round, and increase their brand awareness as the family-owned pool company that can build “A Pool for Every Lifestyle.”

American Lifestyle Pools is a highly regarded local pool company with over 20 years of custom pool design and building experience since its opening in 2005. They currently have an A+ rating on the Better Business Bureau, have won numerous local awards for Best Pool Company, boast dozens of 5-star reviews, and have a top-rated “35-Day Dig to Swim” process, bringing custom in-ground pools to homeowners all across North Georgia. With a passion for what they do, American Lifestyle Pools hopes to “Partner with You to Become Part of the ALP Family.” To learn more about American Lifestyle Pools and their services, you can visit their website at https://americanlifestylepoolsga.com/.

Our Growth Strategy:

At Markinuity, we believe that our clients are the Heroes of our story. Once we met with American Lifestyle Pools, we formulated a growth strategy for their business that included redesigning their website (including creating a new logo), working on core values with our CEO/Owner Ryan, determining keywords to rank for, and picking out the first of many local service areas to build out and expand. This part of our services is incredibly important and personal to each and every business we work with. 

We went live with their redesigned website on August 30th, 2024. With this new website, we were able to start optimizing their existing webpages through a detailed account strategy and building their search engine rankings. This included highlighting new projects with photos and building a gallery, writing new service area pages that help rank for local areas (Athens, GA, Gainesville, GA, Alpharetta, GA, etc), and including more internal linking and fan query keyword sets that help garner traffic to the website and improve search engine rankings and results.

We also focused on making sure their new website was aesthetically pleasing, highlighted relevant information based on possible searches, and improved their page loading speed to better engage with mobile device users. Each choice made for their website and overall marketing strategy was intended to help further their reach and growth in their local service areas, even today!

Our Results:

Since partnering in 2024, we have worked diligently to boost the American Lifestyle Pools company narrative and brand image through various digital marketing efforts. As a Hero receiving Website Hosting and Design, Search Engine Optimization (SEO) services, and Social Media Services, we’ve helped to expand American Lifestyle Pools through targeted keyword research and implementation throughout their site. We have helped reimagine and expand their online presence by building out and optimizing web pages specifically geared toward successful results in long-term local SEO. 

Since implementing our SEO strategies and hosting their website, American Lifestyle Pools has seen an exponential uptick in website traffic, organic visibility, organic conversions, contact form submissions, and phone calls—especially over the last 12 months. They remain highly ranked across all search engine results pages for each keyword we’ve targeted, and they have garnered over 1.65K website clicks and 237k impressions from Google alone within the past six months. The #1 driver of new leads is organic search, followed by AI search conversions. AI searches are growing in popularity for homeowners across the country, and we aim to make sure our heroes, like American Lifestyle Pools, show up in these searches.

Additionally, between September 2024 and September 2025, their new website and our marketing strategy have more than doubled their initial search results:

They also currently rank #1 for 200 different keyword sets as of September 2025, versus only 18 #1 keywords as of September 2024.

This, in conjunction with website traffic from additional search engines and backlinks, and their length of time employing our services, has translated into generous company revenue from various locales within their service areas. And as of May 2025, American Lifestyle Pools has stopped all Google ADs for the first time in years, due to the extraordinary efforts and results by our team. We are so proud of the impact our home service marketing has made in increasing the success of their business and in their Hero Story!