Social media: we’ve all struggled at one time or another with finding strategies to stand out, be relevant, and jump on trends before they fade. As a business, it can be even more difficult to determine your best social media marketing strategies and keep them working over time.
But before you can launch a whole new strategy for your business’s Instagram, Facebook, or YouTube, you need to create a solid foundation. After all, if you aren’t moving toward the right goal with a good plan in place, you may end up attracting the wrong customers when you could have had the right ones. Below, we’re going to walk you through six ideas for revitalizing your social media pages and making sure they receive the right attention to advance your business.
6 Ideas to Revitalize Your Social Media Pages
1. Make Sure Your Profile is Filled Out and Up to Date
This may seem like an obvious starting point, but you’d be surprised by how many businesses leave old phone numbers or website links on their pages. Not only is this confusing for customers, but it also makes a bad first impression and may end up costing you the sale.
So, before you start working on your content calendar, go to your Instagram and Facebook pages to make sure everything is up to date. You also want to fill out your profile completely—type of business, services, about you, etc. This information helps Facebook and Instagram connect you with the right audience and provides an excellent first impression by fully informing new customers of your products or services.
2. Repurpose Content
Do you have a great blog post about how to pick out the best kitchen cabinets? That content can do a lot for your business! Spread out over several months, you could turn that one blog post into a carousel photo post, an infographic, a reel, and a YouTube video. Repurposing content is a great way to make the most of your investments by taking quality information and making it accessible in multiple forms.
3. Run a Giveaway
Giveaways are one of the top ways to drive new traffic to your social media pages. People love free or discounted stuff! Whether you’re doing a Valentine’s Day giveaway to a nice restaurant, offering 20% off your services for the month of March, or giving away a package with samples of your product, people will engage with your content for a chance to win.
The best way to boost engagement when you run a giveaway is to get people to like, share, and comment the name of a friend. This ensures that your post gets in front of more than just your followers, and your followers become your ultimate brand advocates as they like and share.
4. Invest in Your Visual Content
For the most part, it’s as simple as this: good-quality content grows, and bad-quality content doesn’t. Think of it like this: if you own a new construction company but only post photos of houses with poor lighting and angles that don’t show off the quality of your work, then your page is going to have difficulty growing. On the other hand, if you take photos on sunny days with the home framed up well, then more people are going to like and share your work.
That’s why investing in quality visual content is important. No, this doesn’t mean you have to have a photographer on retainer; smartphones take amazing pictures! Just take the extra time to make sure your photos are well framed, and then use a subtle filter to brighten up the colors. Adding just a few minutes to your creation process can drastically improve the look of your social media pages.
5. Find the Right Hashtags
Hashtags are a valuable tool to help grow your social media pages—if you find the right ones for your niche. There are lots of ways to find great hashtags, including:
- Look up your competitors’ profiles and see the hashtags they’re using. Pay special attention to hashtags on the photos with the highest engagement.
- Look up simple words related to your business in the top search bar on Instagram, and then go to ‘Tags.’ For example, if you have a construction company, try ‘builders,’ ‘renovation,’ or ‘home remodeling.’
- Use the keywords on your website. To go back to the kitchen cabinet blog example, keywords would include: best kitchen cabinets, kitchen cabinet design, or kitchen cabinet ideas.
6. Engage With Your Audience
Once you’ve found the right audience, it’s important to engage with them. If someone comments on your post, like their comment and reply. If they tag you in a post using your product, like and share their post. Showing your customers that you appreciate how much they love your product or service goes a long way in earning you loyal, devoted customers who tell their friends about your business.
Need Help Finding New Social Media Marketing Strategies?
If you want to revitalize your social media pages but don’t have the time and resources to do it right, enlist the help of Such n Such Media! We are social media marketing pros, and we would love to help you breathe new life into your business’s Instagram, Facebook, Twitter, and LinkedIn. We’ve been helping businesses all over the United States grow their online presence for many years, so we are equipped with the knowledge and resources to make your social media pages more successful. Reach out to schedule a free consultation, and let’s talk through your goals and how we can make them a reality.
